The difference and similarity of the The Killing and The girl with the Essay

The difference and similarity of the The Killing and The girl with the dragon tattoo in American and Danish version - Essay Example The differences could be due to culture. American culture is unabashed and outgoing. People are also accustomed to Chinese based action style of movies. Therefore, American movies or series without violence in graphic details does not perform well. This has been the case since the 70s. Hollywood movie makers attempt to present a complex plot with various scene that usually climax in violence or sex scene. The Danes, on their part prefer more tame films that focus more on betrayal, love, greed, and such themes without expression of too much violence or explicit sex. These differences in preferences are notable in the two films in when American and Danish versions are examined. The Danish people bulk at scenes of extreme violence even in films and prefer follow through the themes such as people do in staged theatre. However, the two are similar in the sense that issues of love, greed, and other themes permeate the whole films. Such themes are tackled by American and Danish versions of the films. The two versions were, after all, based on the same

Potential renewable energy sources for kuwait

Potential renewable energy sources for kuwait RENEWABLE ENERGY Potential Renewable Energy Sources for Kuwait Kuwaits solution to providing enforcement to the current grid capacity and reliability is by exploring the various available options of renewable energy. Some of the major renewable forms of energy being utilized all over the world include solar, geothermal, wind and hydro energy. Based on the countrys climatic conditions, the potential sources of energy available for Kuwait are as follows. Solar Energy A key source of energy that Kuwait could utilize is solar energy. Solar energy involves converting the freely available and abundant sunlight to electrical power. The country experiences high temperatures and very sunny days between June and September (Salam Mazrooei, 2007). Kuwait can therefore comfortably sustain solar power production throughout the summer. Solar as a form of energy can be looked at from two angles: thermal-where solar energy is used for heating and photovoltaic (PV) which involves solar energy being used for power production. The first form of energy involves converting the heat from the sun into electricity, which is used in homes for water heating and desalination. Utilization in this way would result in much saving in terms of expenditure on energy. This form of energy can be used to cater for all household energy needs. It can also be used in street lighting as well as in industries for food production. It requires little cost to set up and maintain a solar energy system in your house. Apart from this being a cheaper option, it is environmental friendly in that it does not emit any harmful gases. The second option of utilizing sunlight, photovoltaic, would require more complex system put in place. This option is in fact under consideration by the Gulf Cooperation Council (GCC) to be implemented in Kuwait. Plans are underway to invest $3.6 billion in Kuwait alone to achieve photovoltaic energy in the country (Alnaser 2008). Using solar energy is expected to reduce the contribution of Kuwait to the worlds emission of Carbon Monoxide which currently stands at about 0.2% (Alnaser, 2008). Alnaser (2008) has further argued that globally, there has been an average increase of 40% in terms of the volumes of energy produced from solar. There is still more room for improvement because the amount of energy produced in a single day is enough to sustain life for years. Solar as a source of energy has a major shortcoming in that it is susceptible to interruption and thus not stable (ABB, 2011). The supply may be low during the cloudy and rainy days. The power produced may thus not be efficient and reliable for critical uses such as in production industries. Advances in technology should however be able to solve this problem in future. A more complex system that is able to store the solar energy and giving the user the control of the units being consumed is being explored. ABB (2011) has explained how lithium-ion batteries can be integrated with solar energy to provide back up during low production periods. Previous attempts by the Kuwait government to embark on solar energy project were thwarted by sand storm and the prevailing large amount of dust on potential tapping areas. The government has at times appeared not to be too enthusiastic to the idea as it â€Å"fails to give financial incentives to those willing to pursue such projects.† (Hashem, 2011). There is a renewed effort by the countrys government to invest in exploring the solar energy options. Recently, the countrys Chamber of Commerce and Industry, (KCCI), revealed a government-lead project that would cost $120bn. The project is to be implemented within the next five years. It involves the government embracing solar energy as part of its development plans. (Hashem, 2011). The government has also shown interests by partnering with other countries governments to implement solar projects all over the country. Fortune CT from UK and Toyota T Suchu Corporation from Japan are some of the international companies actively participating in implantation of solar energy in different regions in Kuwait. Solar energy has little effect on the environments as not gases are emitted. The costs of acquiring a solar system are also cheaper compared to geothermal and hydro. Maintaining the system costs almost nothing as no fuel is used. Wind Energy Wind energy involves utilizing the strength of wind to move large treadmills which in turn rotate to produce power. Just like solar energy, this form of energy is renewable and has little harm to the environment. Already, countries like Brazil are utilizing this form of energy ABB (2011). Brazil utilizes the offshore wind to generated energy which is then transmitted in the normal power lines for hundreds of kilometers. Countries with similar weather patterns including North African and other Middle East countries are in the process of implementing wind power use. It is projected that in years to come, wind energy will be used to produce about 12% the global energy and in the process a significant alternative energy source in the coming years (Alnaser, 2008). Kuwaits wind speed is above the 1400 per hour threshold which is considered as the minimum wind speed that can sustain economically viable wind production. Salam Mazrooei (2007) have noted that in recent years, Kuwait has been experiencing increasing wind speeds. There has been an increase of wind speeds of up to 0.21 ms-1 between 1999 and 2004. The country could look at the positive side of this effect. Windmills could be set up at strategic places to help trap the wind energy and convert it to electrical energy. Alnaser (2008) has projected that Kuwait would be generating a significant amount of wind and solar energy by the year 2015. For Kuwait to achieve this form of energy, a complex system made up of several wind turbines will have to be put in place at strategic areas. An ideal area would be on the sea shore to capitalize on the sea breeze common in such places. The acquisition of these turbines as well as setting up the plants will cost quite a lot. The government has to therefore provide some funding or offer incentive to private investor who may be willing to undertake the venture. Wind plans have also been known to have a negative effect on the wildlife in the surrounding area especially the birds. The construction sites of wind power plants require an area that is free from wind obstruction. With buildings built across the country, finding such a place may be a bit hard. Economically sustainable production of wind power requires that there be windy conditions throughout which might not always be the case. Geothermal energy Geothermal energy involves utilizing the heat on the ground to yield energy. Kuwait has the potential of creating geothermal energy that is yet to be fully exploited. Plans are underway to increase this option of energy generation. The Kuwait government has given a go ahead to contractor to construct a water plant, Al-Zour North power plant that is expected to produce about 4,800 megawatts of power (Izzak, 2010). The government is also planning to increase production in existing plants by replacing old systems with more efficient ones. Izzak, (2010) has explained that the government of Kuwait intends to replace about 18 percent of the transformers currently being used with more efficient ones. Other Countries in the Middle East have also been toying with the idea of geothermal energy. In UAE for example, Masdar, a pro environment conservation company has been carrying tests on how to implement a geothermal project in Abu Dhabi since 2009. The implementation was expected to start immediately after the testing. A major set buck to geothermal energy is that the process is a bit expensive to implement as compared to implementing solar energy. This is because geothermal electricity generation depends on water; yet this water has to be gotten through desalination of seawater, which is a costly process. Initial set up of the plant is also costly. Another problem is that Kuwait is quite hot. Achieving the geothermal energy requires some form of cooling. This cooling is quite impossible to achieve without emitting harmful gases to the environment. The depths at which the hot rocks are located vary from place to place. Geologists have to do thorough study to establish such facts and also to evaluate whether such a project is economically feasible in Kuwait. Once a geothermal plant is up and running, maintenance and running costs are relatively low. Hydroelectricity Hydroelectric power productions involve large volumes of high pressure water being used to turn large turbines to produce energy. Kuwait experiences a low amount of rainfall with the average being about 115 mm (Salam Mazrooei, 2007). The country is generally dry with few rivers. For the country to sustain an economical level of hydroelectric energy production, it must utilize other sources: primarily seawater. For this to happen, a fuel consuming process of salination has to be carried out which might be expensive to undertake. Just like the other aforementioned options, Hydro plant set up requires a lot of resources to set up. Such a project would therefore require substantive funding from either the government or private sector. This form of energy would require building of dams. This would result in interfering with the wildlife existing in the rivers as well as the surrounding area. Bio Fuel Another potential source of renewable energy is bio fuel. This is a kind of fuel that is obtained from biomass. The energy produced can be used for heating and lighting in the rural areas. It can be also used for cooking at both rural and urban setting. Bio Fuel energy offers the only alternative to fossil fuel as a renewable carbon based source of fuel that exist is significant quantity (Klass, 2004). Klass, (2004) has argued that the levels of natural gas would not be sufficient to sustain the demand during the beginning of the 21st century. Such a situation would force the world to look elsewhere for their energy supply. This could require the stakeholders in the sector to shift to unexploited biomass as the alternative source of energy. Kuwait can position herself for such an eventuality by investing in the relevant biomass conversion technologies. The country could, for instance, invest in power plants which use wood energy which is burned to generate steam. This steam is in turn channeled to turbines to produce energy. To sustain this way of energy production, there requires a sufficient supply of biomass. Breeding plants that produce high amount of biomass can achieve this. Klass, (2004) has identified particular plant species that can achieve help achive this. Such plants include the unique herbaceous biomass plants and other hybrid flora, which he refers to as ‘energy plants. Klass, (2004) has explained a way of ensuring a constant supply of biomass for biofuel. This is by ensuring that a new growth of biomass will readily come up in place of the biomass collected for energy production. Bio fuel use has an additional advantage in that it has does not pollute the environment and displaces the use of fuel. When used in conjunction with coal or wood, bio fuel reduces the amount of harmful gasses released to the environment. Bio fuel use could also reduce the rate at which fossil fuel is being depleted from earth. Ethanol fuel Closely related to bio fuel is use of ethanol. This ethanol as gotten from plants such as sugarcane, wheat and corn and can be used for fueling vehicles. Setting up plants for ethanol harvesting is relatively cheap. However, getting a constant supply of ethanol producing plants would require a considerable resource allocation. The process of production of energy is also quit costly, as it requires fuel. The fuel used in producing ethanol may also result in production of gases, which may pollute the environment. Conclusion The potential is there for Kuwait to explore other option of energy production. The underlying factor in all these options is some sort of funding for research as well as initial set up. The government of Kuwait can do this either directly or by offering financial incentive. Exhaustive cost-benefit analysis is also necessary to establish the viability of each option. Any option that Kuwait takes would an important enforcement to the current grid capacity which is dominated by natural gas and oil.

Three Readers Response to The Story of an Hour by Kate Chopin :: The Story of an Hour Kate Chopin

Three Readers Response to "The Story of an Hour" by Kate Chopin My belief on marriage is a sacred vow taken by two people which joins them in union. Most people carry the belief that marriage should occur only when two people are in love; although this belief is common it is not always the case and people marry for a variety of reasons. In the short story "The Story of an Hour" Kate Chopin suggests that in the case of Mrs. Mallard and Mr. Mallard, love was not a deciding factor for their reason to get married. Though the response of three readers, one being myself, we will explore the character of Mrs. Mallard and the idea of love in her marriage. Kate Chopin has given little detail about the Mallards and therefore left much to the imagination of the reader. Although there are similarities in details between readers such as: point of view, setting, and character, each reader brings new perspective and ideas. This type of analysis of the text allows a richer and more knowledgeable outlook; not only by enhancing ones own ideas by introducing new on es. The first reader has a guided perspective of the text that one would expect from a person who has never studied the short story; however the reader makes some valid points which enhance what is thought to be a guided knowledge of the text. The author describes Mrs. Mallard as a woman who seems to be the "victim" of an overbearing but occasionally loving husband. Being told of her husband's death, "She did not hear the story as many women have heard the same, with a paralyzed inability to accept its significance." (This shows that she is not totally locked into marriage as most women in her time). Although "she had loved him--sometimes," she automatically does not want to accept, blindly, the situation of being controlled by her husband. The reader identified Mrs. Mallard as not being a "one-dimensional, clone-like woman having a predictable, adequate emotional response for every life condition." In fact the reader believed that Mrs. Mallard had the exact opposite response to the deat h her husband because finally, she recognizes the freedom she has desired for a long time and it overcomes her sorrow. "Free! Body and soul free! She kept whispering." We can see that the reader got this idea form this particular phrase in the story because it illuminates the idea of her sorrow tuning to happiness.

Spartan Heat Exchangers Inc.

Current State Spartan Heat Exchangers Inc. is a leading designer and manufacturer of specialized industrial heat transfer equipment for more than 10 years. The company’s primary products are transformer coolers, hydro generator coolers, air-cooled heat exchangers and transformer oil coolers. Their USP – Fin tube type heat exchangers and long lasting products. They are into highly customized heat equipments & because of new competition from European & Korean companies they have changed their corporate policy, which emphasize on reducing the product variety & standardized the product. The new business policy also states of reducing the current lead time from 14 weeks to 6 weeks. Problem Statement The Materials Department headed by Rick Coyne has to take a lot of initiatives internally to incorporate various implications of the new strategy, and submit his report to his boss Max Brisco of the changes suggested by him within a week. His major challenges are: †¢Change from responsive to anticipatory model. †¢Keep-up with the increased competition in the industry. Inventory turns from present 4 times to 20 times. †¢Eliminate material shortages & stock outs. †¢Reduce cost of Purchase goods by 10%. †¢Reduction in the custom lead time from 14 weeks to 6 weeks. Analysis of Key issues & options: †¢Interpretation of new corporate strategy. (ok, might need some rephrasing of words) In our view the key issue is to find out how to adapt the supply chain strategy from a responsive model to an anticipatory model. The previous corporate strategy was based on customization of each of their products which is now being changed to standardization. This change can be best illustrated by comparison of figures 1. 1 and 1. 2 in Appendix 1, wherein the possible corporate structures may tend to three different values, i. e. cost, differentiation and responsiveness; Spartan strategy has shifted from a focus in differentiation and responsiveness to a cost and responsiveness value proposition. †¢Job shop method of production to Hybrid. The new corporate strategy implies re-engineering from a job shop method of production (which involved manufacturing operations with several departments, each of which produced particular components, Ref Case) to a hybrid method of production which is a flow operation, where multiple work stations can be working simultaneously, which will mainly allow Spartan to increase volume of production, reduce lead time, it will further lead in cutting down the carrying cost of inventory, even though the inventory will be high. Raw materials procurement The customization strategy required the presence of many vendors and a high level of inventory in the warehouse. On the contrast, the new corporate strategy reduces variety to 3-4 basic lines for each product category will require less variety of raw material but in higher quantity. This will give the company a higher negotiation power for better overall conditions, including delivery time, transportation cost, price, quality & budget. †¢Le ad time reduction from 16 to 4 weeks One of the main concerns for the company is to reduce the lead time from 16 to 4 weeks in order to keep up with the competition in the market. This should be discussed with the vendors at the time of negotiation & should also be a clause in the PO. Now since the process is already standardized, Rick should also insist on improved communication between sales, materials department & vendors will help in the prediction of demand. There is also an option of keeping a buffer stock in case of an inconsistent demand. We believe that this goal can be achieved with an adequate supply chain strategy. The fact that we are reducing the number of vendors required will allow us to be more selective and procure only from the vendors that provide a service in accordance with our new needs, i. e. only from those who in the past have consistently delivered in few days lead time or those who can commit to do so in the future. †¢Change in Corporate Culture The new strategy will affect the corporate structure in the company. Earlier the work was based on the specific requirements of the client and it was more of research based but now the focus on research will be less and it will be more on general requirements. Therefore the type of work would shift. The present organizational chart of the SC Department in the company includes two buyers, one material control clerk, one expeditor and two shipper/receivers. This structure was functional to the previous strategy because there was a strong focus on the purchasing function. We believe that in order to maximize the SC Department resources in accordance with the new structure the positions and functions of the people with the SC Department will have to be adapted to strengthen the inventory management function of the company. There company could benefit from having one person responsible for forecasting demand. Processes should be reviewed to ensure that the SC Department has sufficient access to information in order to achieve this task. Re-buying will also be of utmost importance now in order to ensure that there is always sufficient inventory to maintain production going. †¢Vendor Development. A vendor base of 350 can prove very beneficial for Spartan. Such a large base of vendor proves that Spartan has a good market reputation. Also the increase in the requirement of raw material & its variety getting reduced will help Rick to: †¢Maintain & improve quality †¢Find & develop best–in-class supplier (both these points will help in superior quality product) †¢Standardize the items bought & the processes used to procure them (now possible due to standardization of product) (Ref pg 48) †¢Purchase required items & services at lowest cost of ownership. †¢Another option that Rick will have is Consignment buying (Ref. Pg 35) (which is possible due to the space available in the warehouse since the variety of raw materials has reduced) This space can be used to keep suppliers inventory under his control (specially for Aluminum which constitutes 40% of the total inventory). A)This will help Rick in another way as he will be able to solve the problem of stock out, specially for the basic raw material ie Aluminum. B)Since Spartan will now need only a fixed variety of raw materials, hence the requirement of a large vendor base will not be required. This will also provide Rick more negotiation power for a ixed vendor base, for his basic raw material as explained later on. The new business strategy being formulated for 5 years will give more negotiation power in view of a commitment of a long term relationship. As we previously mentioned, the new strategy of Spartan will enable the Supply Chain Department to restructure the procurement scenario. As we know, purchasing and supply management are critical to the success of a company. The general modern conception regarding procurement is recognizing the importance that, in addition to price, other elements may have in this relation. In this line of thought, we believe that being able to reduce significantly the number of vendors will allow the company to make some considerable advances on vendor development. Since there will be a less variety of raw materials to purchase and in a larger quantity than previously, due to the new anticipatory approach, the company should aim to establish long term relationship with these fewer vendors. However by no means do we want to imply that purchasing function at Spartan should be any less strategic. We believe that this should continue, but also that some resources can now afford, and will highly benefit, from reallocating some resources to the inventory management function. Spartan will require more inventory and raw materials as it would be an ongoing production always. For that the company will have to get in touch with their suppliers more often in order to fulfill production requirement. Suppliers will also have a strong incentive to cooperate with the company as they can obtain higher revenues due to more bulk orders. Additionally, we know that reducing the costs will drive profitability up. Moreover, reducing the purchasing price on raw materials will produce a leverage effect on the return on assets. This means that any given reduction that Spartan can obtain on the procurement price of aluminum will translate in an even higher increase in the return on assets. (DEMONSTRATE) A reduction in the prices from suppliers is one aspect that is always possible and in this case is necessary because of the situation that is happening in the market. Spartan should keep always in mind that many of their customers (including some of the key ones) decided to opt for standard product design because it brings them more advantages like lower cost and faster delivery. In consequence, Spartan should look for new suppliers that satisfy effectively the new needs of that the market is asking for. A 10% of reduction in the prices from suppliers could be possible by searching new suppliers that offer standardized products of good quality. It could be a good idea to search new Asian and European suppliers because they are being very competitive according the new market standards. Spartan should also consider finding an effective logistics route which allows them to reduce costs and they should consider the possibility of consolidating their goods. This will represent a decrease in the expenses that the company has to pay once they receive their goods. †¢Training of manpower The change in corporate strategy will require the employees to get training in accordance with the new product line. The anticipated increase in business will require more staff so the HR Dept will have to recruit more staff. †¢R&D : New initiative for a array of new Products The R&D will have to redirect their efforts to more standardized manufacturing process for a new product line based on the new strategy. †¢Procurement of Extra Machinery (don’t think this is necessary) Key Assumptions †¢The materials requirement in a customized product setup is not predictable, but the raw material requirement is quiet predictable in the standardized product setup which will help in reduction of a variety of raw material. We assume that there will be an on-going production. †¢Another part of the corporate strategy is to reduce the lead time from 16 weeks to 4 weeks. By adoption of this strategy Spartan will now be able to overcome one of its weakness, which will result in increase in sales, since Spartan will now have access to customers, it lost due to longer lead times. This increase in sales will provide high inventory turnover and help Rick to negotiate the prices & increase his inventory turnover from 4 to 20 times. Inventory Turnover = Sales/ Inventory (ref Pg. ___) †¢ The transition from customization to specialization will also help in reduction in the raw materials variety, which will provide some extra space in the companies’ warehouse, which will allow Rick to do â€Å"Consignment uying† (ref pg 35). Key Results of Calculations: Total cost of Inventory (Raw material & WIP) = $3,500,000. 00 Out of which 40% is Raw Material = $ 1,400,000. 00 Remaining 60% is WIP = $ 2,100,000. 00 Target 10% Reduction in cost of raw materials = $ 140,000. 00 †¢35% of the cost of raw material is Aluminum = $ 490,000. 00 A 15% reduc tion in the cost a saving of $ 73,500. 00 (as suggested this is achieved by consignment buying or bulk buying & savings on transportation). †¢Out of the remaining inventory cost of $ 910,000. 00 A 7. % reduction on cost price (ie a saving of $ 66,500. 00) on the remaining inventory achieved through negotiation & PO’s (which will fix the prices for over 12 months) will allow Rick to achieve the target. †¢Since in customized WIP is more which will decrease in standardization, ie reduction in handling & storage cost. No commitment but looks achievable over a period of 12 months. Recommendations: Based on the above argument we believe that the positivity in Rick’s mind in supporting the new corporate policy is valid & achievable. Appendix 1 1. 1 1. 2 1. 2

Effectiveness Audit Accessibilities for Senior Citizen Comfortability

EFFECTIVENESS AUDIT ACCESSIBILITIES FOR SENIOR CITIZEN COMFORTABILITY: ( A CASE STUDY OF THE HERITAGE RESIDENCES AND HEALTH CARE CENTRE IN MALAYSIA ) Abstraction Missing in accessible environment will curtail aged and handicapped individual to bask their life ( Tan, 2008 ) . Person with disablements ( PWDs ) will restrict by the physical barriers in a edifice. Therefore, it is necessary to analyze ways to better the degree of handiness in edifices for the aged and handicapped people in the built environment, particularly in infirmary and retirement Centre. This paper tends to place the degree of handiness in infirmary and abodes edifices in Selangor, Malaysia. This survey comprises literature reappraisal, informations aggregation, observations and table research to research on how to accomplish friendly and comfy entree for all particularly aged and handicapped. This survey tends to make full the spread of the old survey on the handiness of senior citizen and disables. The findings will let the edifice supplier to upgrade bing installations in order to suit accessible built environment for the aged and handicapped people. Findingss revealed t hat failings found are caused by hapless design, deficiency of policies and ordinance every bit good as limited guidelines. Final portion of this paper provides some recommendation in proposed guidelines in regard to the individual with disablements ( PWDs ) needs. Keywords: Accessibility, Person with disablements ( PWDs ) , Built environment 1. Introduction Malaysia is a underdeveloped state with a population of 29.62 million in twelvemonth 2013. Out of this 29.62 million, 1.56 million – 2.75 million are those aged and people with disablements ( PWDs ) . Although the population of Malaysia is considered younger than others developed states, nevertheless the ageing population is increasing twelvemonth to twelvemonth resulted from birthrate diminution. It is proven from the Statisticss of Malaysia that ageing population is increasing about 5 % each twelvemonth. Harmonizing to a old survey, it is estimated that the population of ageing and aged will increase to 15 % of the state population in the twelvemonth 2030. Health attention and residences edifices take on particular significance as the rapid increasing of ageing and disabled in our society is widely recognized today. As the aged and handicapped population grows, it is progressively of import to happen a more efficient service for this group. This survey can be a guideline for architecture, developer every bit good as authorities bureau in fixing the act and ordinance in reinforced environment. This survey highlighted that accessible design must do edifices more approaching and easier for come ining and utilizing. In concurrence to this, an accessible design must incorporate with the inside and outside of edifice elements. In other words, an accessible design should able supply a high degree of safety life and should let people to execute their day-to-day life and activity more freely. Last, accessible design must incorporate with a edifice ‘s map, layout every bit good as signifier. This seminar paper will discourse about the effectivity and process to carry on entree audit for handicapped comfy. The concluding aim of this authorship is to measure and happen another attack to supply a pleasant entree audit. In order to supply accessible environment for ageing and aged, it is of import to understand assorted group of individual with disablements. B asically individual with disablements can be divided into four major classs which are orthopedic, centripetal, cognitive and multiple. Orthopaedic This class is the people who are enduring orthopedic disablements such as locomotor disablements. Sensory This group of individual with disablements refers to people with centripetal disablements in footings of either hearing or ocular. However, this group of people normally come in both which mean they will endure both. Cognitive Peoples in this group refer to them who are enduring mental illness such as development or acquisition disablements. Multiple Multiple refer to those who are enduring with the combination of orthopedic, centripetal and/or cognitive disablements. 2. ELDERLYttriumAND PERSON WITH DISABILITY ( PWDs ) Elderly or senior citizens refer to those who are at age of higher than mean life span of homo. However, there is no formal boundary age for aged and senior citizens. It is vary from each state on how the state defined the boundary for aged and senior citizens. In Malaysia, elderly or senior citizens are those who are in age of 60 old ages old and above while individual with disablements are those who are enduring job in term of orthopedic, centripetal, cognitive every bit good as combination of these three. In order to protect the individual with disablements, Malaysia authorities has introduced Persons with Disabilities Act ( PWDA ) in 2008. In the twelvemonth 2006, around two hundred 1000s of handicapped people have been registered under the Department of Social Welfare Malaysia ( DSW ) . Graph 1 Population of Elderly and Disabled Person in Malaysia and Australia in 2009 Beginning: Wellness National Data 2009 – Institute of Gerontology, UPM Graph 2 Aging Populations in Malaysia from 1970 to 2020 Beginning: Department of Statistics, Malaysia 3. CodeOFPRACTICEON ACCESSFOR DISABLED Peoples: DESIGN AND ARCHITECTURAL ELEMENTS In order to protect individual with disablements, Malaysia authorities has introduced Malaysia Standards on Disabled Person ( MS ) in 2002 and a more recent and powerful one which is Persons with Disabilities Act ( PWDA ) in 2008. Malaysia Standards on Disabled Person ( MS ) in 2002 is concentrating on supplying comfort environment and installations for handicapped individual in Malaysia. However, this is merely a criterion but non Acts of the Apostless, hence some garbage to follow the guidelines or the Standards. Therefore in 2008, Malaysia authorities introduced the Persons with Disabilities Act ( PWDA ) . Part of this act has written that those who did non obey or follow the act will be all right and gaol. There are fundamentally five elements to be considered in planing infirmary and abode edifices which are:Obstructions Figure 1: Obstructions Beginning: Sciverse ScienceDirectStreet furniture Figure 2: Idea dimension of tabular array that fits wheelchair users Beginning: Sciverse ScienceDirectCurb inclines Figure 3: Design of Curb inclines Beginning: Sciverse ScienceDirectParking Figure 5: Dedicated parking tonss design for the individual with disablements Beginning: Sciverse ScienceDirect 4. REVIEW OF EFFECTIVENESS AUDIT ACCESSIBILITIESHospital Sungai Long ( HSL ) Figure 6: Hospital Sungai Long Beginning: HSL web page at hypertext transfer protocol: //hospitalsungailong.com/web/contact-us/location-map.html Hospital Sungai Long is located at Pt 21147, Persiaran SL1, Bandar Sungai Long, 43000 Kajang, Selangor, Malaysia. This edifice consists of 6 floors with 60 beds available. This infirmary began its operation in 2012. An entree audit was performed in April 2014 for bing edifice and installations. Based on the observation and findings, this infirmary is non so accessible for aged and PWDs. Figure 7: Parking tonss of HSL Beginning: Case survey of HSL, Kajang ( 2014 ) This is the lone parking batch next to the chief entryway provided by Hospital Sungai Long which consists of non more than 10 tonss. In concurrence to this, there are 4 parking tonss provided for physicians and specializers staffs of Hospital Sungai Long. In fact they didn’t provide any parking tonss for aged and handicapped individual that should approach the chief entryway. It will take a long distance for aged to travel through the chief entryway. Besides that, there are no pronounced parking infinites across the site for those who are registered under individual with disablements ( a valid spine ) . In order to work outing this job, Hospital Sungai Long should supply parking tonss for aged and disabled that near chief entryway and painted in different colour from other tonss. Figure 8: Main entryway of HSL Beginning: Case survey of HSL, Kajang ( 2014 ) The figure shows the chief entryway of Hospital Sungai Long. Hospital Sungai Long is utilizing manual operation door and it is hard undertaking for aged and disabled to open the door particularly those utilizing wheelchairs. Other than that, it may make some uncertainness for aged and individual with disablement such as autumn down to floor and others. Therefore, it is recommended that Hospital Sungai Long should utilize automatic door for easy usage of aged and handicapped individual although it incurred a higher cost. Figure 9: Nerve pathway of HSL Beginning: Case survey of HSL, Kajang ( 2014 ) The tract provided from Hospital Sungai Long is excessively slanted. The tract has exceeded the Malayan Standard MS 1184: 2002 which is non more than 1:12. It is hard for aged and individual with disablements to acquire usage of it. Therefore, Hospital Sungai Long should supply a tract of gradient non more than 1:12. Figure 10: Toilet in HSL Beginning: Case survey of HSL, Kajang ( 2014 ) This is the figure of lavatory provided in Hospital Sungai Long. The lavatory is good equipped with inveighing that easy accessible for the aged and handicapped individual. However, the country is excessively little. The country is a spot narrow for wheelchairs users. Besides that, there is no haptic surface installed. The installing of haptic surface is to avoid those uncertainnesss such as autumn on floor and others. As a decision, Hospital Sungai Long should better installations provided for aged and individual with disablements by enlarge the size of lavatory and put in haptic surface. Figure 11: Lift installed in HSL Beginning: Case survey of HSL, Kajang ( 2014 ) The figure shows the lift installed in Hospital Sungai Long. Overall, the lift is user friendly. For illustration, the button is 1200mm from the floor degree and it is easy accessible for wheelchairs users. However, there is no haptic warning surface installed in forepart of the lift. Therefore, it is recommended that Hospital Sungai Long should supply tactile warning surface for vision impaired and a bigger lift that able to suit more wheelchair users.

Conjugation of Creer

Conjugation of Creer Creer, an everyday verb usually meaning to believe, is irregularly conjugated in terms of spelling but not pronunciation. The -i- in the conjugation ending is either accented or changed to -y- as needed to avoid diphthongs or an awkward -eie- combination. Common verbs that follow the same conjugation pattern are leer (to read), poseer (to possess) and proveer (to provide). Uncommon verbs with the same conjugation include descreer (to disbelieve), desposeer (to dispossess) and releer (to reread). Note that proveer has an alternative past participle, provisto, in addition to proveà ­do. Poseer also has an alternative past participle, poseso, in addition to poseà ­do. Irregular forms are shown below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Creer creer (to believe) Gerund of Creer creyendo (believing) Participle of Creer creà ­do (believed) Present Indicative of Creer yo creo, tà º crees, usted/à ©l/ella cree, nosotros/as creemos, vosotros/as creà ©is, ustedes/ellos/ellas creen (I believe, you believe, he believes, etc.) Preterite of Creer yo creà ­, tà ºÃ‚  creà ­ste, usted/à ©l/ella creyà ³, nosotros/as creà ­mos, vosotros/as creà ­steis, ustedes/ellos/ellas creyeron (I believed, you believed, she believed, etc.) Imperfect Indicative of Creer yo creà ­a, tà º creà ­as, usted/à ©l/ella creà ­a, nosotros/as creà ­amos, vosotros/as creà ­ais, ustedes/ellos/ellas creà ­an (I used to believe, you used to believe, he used to believe, etc.) Future Indicative of Creer yo creerà ©, tà º creers, usted/à ©l/ella creer, nosotros/as creeremos, vosotros/as creerà ©is, ustedes/ellos/ellas creern (I will believe, you will believe, he will believe, etc.) Conditional of Creer yo creerà ­a, tà º creerà ­as, usted/à ©l/ella creerà ­a, nosotros/as creerà ­amos, vosotros/as creerà ­ais, ustedes/ellos/ellas creerà ­an (I would believe, you would believe, she would believe, etc.) Present Subjunctive of Creer que yo crea, que tà º creas, que usted/à ©l/ella crea, que nosotros/as creamos, que vosotros/as creis, que ustedes/ellos/ellas crean (that I believe, that you believe, that she believe, etc.) Imperfect Subjunctive of Creer que yo creyera (creyese), que tà º creyeras (creyeses), que usted/à ©l/ella creyera (creyese), que nosotros/as creyà ©ramos (creyà ©semos), que vosotros/as creyerais (creyeseis), que ustedes/ellos/ellas creyeran (creyesen) (that I believe, that you believe, that he believe, etc.) Imperative of Creer cree (tà º), no creas (tà º), crea (usted), creamos (nosotros/as), creed (vosotros/as), no creis (vosotros/as), crean (ustedes) (believe, dont believe, believe, lets believe, etc.) Compound Tenses of Creer The perfect tenses are made by using the appropriate form of haber and the past participle, creà ­do. The progressive tenses use estar with the gerund, creyendo. Sample Sentences Showing Conjugation of Creer and Similar Verbs No puedo creer que lo hayamos hecho. (I cant believe we did it. Infinitive.) He leà ­do todos sus artà ­culos. (I have read all of her articles. Present perfect.) Posees muchos talentos pero no eres lo suficientemente tenaz para explotarlos. (You have many talents, but you arent perseverant enough to take advantage of them. Present indicative.) Los escritores proveyeron muchas clarificaciones como esa. (The writers provided many clarifications like that one. Preterite.) Creà ­an que era un perro perdido pero la realidad era muy diferente. (They believed he was a lost dog, but the reality was much different. Imperfect.) Lo creerà © cuando lo vea. (Ill believe it when I see it. Future.) La abogada leerà ­a los contratos buscando una clusula de revocacià ³n. (The lawyer would read the contracts looking for a revocation clause. Conditional.) La felicidad no se encuentran en los bienes que poseamos. (Happiness isnt found in the goods we possess. Present subjunctive.) Era una manera para que proveyeran para sus familias de una manera digna. (It was one way for them provide for their families in a dignified manner. Imperfect subjunctive.)  ¡Lee este libro! (Read this book! Imperative.)

Social Responsibility essays

Social Responsibility essays Social Responsibility I dont think scientists should be obligated to consider and figure out how their work will affect society, if they decide to go through with it. Sometimes scientist might not even have their work planned, but then all of a sudden in a daze they formulate a calculation to improve something already in existence or invent something totally new. They would probably become so caught up that they might not think too much of the effects, but instead of seeing the bad contributions they see the good that could be used of their work. Also maybe they believe that the government would control it to where it only benefits society in a good way. If I were in Einsteins place I would probably feel slightly responsible for the consequence of the atomic bomb, which his research in physics helped create. Wonder if Einstein hadnt had come up with the way to create an atomic bomb. Then the Manhattan Project, lead by J.R. Oppenheimer, would have never began. If their atomic bomb wo uld have never been created then the Enola Gay wouldnt have been able to drop the bomb on Hiroshima on August 6th, 1945. Even though their creation did result in massive casualties and deformities for many years after the bombing of Hiroshima, it probably saved more lives than it took. If the Japanese would have surrendered then Hiroshima would have never happened and even after the bombing they still wouldnt give up so three days later another bomb was dropped on Nagasaki. Without the dropping of the bombs World War 11 might have gone on, killing more people then possibly dropping the bomb resulted in. Why should scientist be the only ones to consider what type of effect their work would have on society. Writers should think about the effect their work might have. During the prelude of the Civil War Harriet Beecher Stowes book Uncle Toms Cabin was pub...

WARD Name Meaning and Surname Origin

WARD Name Meaning and Surname Origin Ward is a popular  last name of Old English and Old Gaelic origins dating back prior to the Norman Conquest of 1066.   The Old English surname Ward has several possible meanings: An  occupational surname for a guard or keeper of the watch, from the Old English weard, meaning guard.A geographical or topographical surname for a person who lived near a guardhouse or fortress.Also possibly as a topographical surname from the word werd, meaning marsh. The Ward surname may also be of Irish origin from the Irish last name McWard and variations such as MacAward, MacEvard, MacEward, and Macanward. It derives from the old Gaelic name Mac an Bhaird, from the prefix Mac, meaning son of and bhaird, a Gaelic word meaning bard or poet. Ward may also possibly be an Americanized form of the French surname Guerin, which means guard. Ward is the 71st most popular surname in the United States. Ward is also popular in England, coming in as the 31st most common surname. Statistics collected in Ireland from the 1891 census peg Ward as the 78th most common Irish surname. Surname Origin:  English, Irish Alternate Surname Spellings:  WARDE, WARDEN, WARDMAN, WORDMAN, WARDS, MCWARD, WARDLE, WARDLOW, WARDALE Famous People With the Last Name WARD ​Julia Ward Howe - best known as writer of Battle Hymn of the RepublicBilly Ward and his Dominoes - successful African-American RB vocal groupAaron Montgomery Ward - founder of the Montgomery Ward catalog and retail storeHines Ward - former NFL wide receiver for the Pittsburgh SteelersM. Ward - American singer, songwriter Genealogy Resources for the WARD Surname 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Ward, Wardle, Warden DNA ProjectThe goal of this Y-DNA surname project is to identify WARD family relationships by placing them each within their own unique y-DNA groups, allowing researchers within those groups to work toward discovery of their common ancestor. WARD Family Genealogy ForumSearch this popular genealogy forum for the Ward surname to find others who might be researching your ancestors, or post your own Ward query. FamilySearch - WARD Family HistoryAccess free vital, census, military, and other records, plus lineage-linked family trees posted for the Ward surname and its variations. WARD Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Ward surname. DistantCousin.com - WARD Genealogy Family HistoryFree databases and genealogy links for the last name Ward. Looking for the meaning of a given name? Check out First Name Meanings Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. - References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Immunization vs incidence of Autism Essay Example | Topics and Well Written Essays - 2000 words

Immunization vs incidence of Autism - Essay Example Immunization is one of the factors that have been implicated in the incidence of autism. Since 1999 there has been a controversy about whether thimerosal–containing vaccines contribute to the causes of Autism Spectrum Disorders (ASDs) and neuro-developmental disorders (NDDs) in children. Autism affects not only the children living with the condition but the families of these children. Some siblings have to learn how to cope with a brother or sister who is autistic. It is of great importance to parents and has caused many parents to question the safety of immunizing their children. Several parents have refrained from immunizing their children against common childhood diseases. This has caused conflicts in schools where immunization is a requirement of a young child entering school. It is important therefore to understand as much as we can about this disorder and whether there is in fact a connection between vaccination and the disorder. The purpose of this paper is to explore the relationship between the Autism Spectrum Disorder spectrum and immunization. The paper seeks to review the research evidence provided on both sides of the debate. Does the immunization of a child in fact increase the possibility of developing autism or is there no relationship between the chemicals in childhood immunizations, e.g. thimerosal and autism? It is important to try to determine how valid and reliable the research studies are. Parents need to be reliably informed about the consequences and possible dangers of immunizing their children. The analysis of the topic could help them in their decision about whether to immunize or not. An initial examination of the topic could help in the weighing up of the pros and cons of immunization against the possibility of the child being vulnerable to developing the autism disorder or any other neuro-developmental disorder. It

Course work Essay Example | Topics and Well Written Essays - 2000 words

Course work - Essay Example Due to this, an external management consultant was engaged to review the entire company in general and its IT development function. From the results of the review, the executive board commissioned the management consultant to identify appropriate techniques for business and requirements analysis activities for the company. The process of checking on the availability of products remain unclear and may require secondary scenarios such as what exactly would happen if a selected product is not available or if the selected product is available but not in sufficient quantity to serve the quantity selected by the customer. In the latter case, the system must know whether to remove the product from the customer’s order or supply a partial order. Inspection of the use case diagram and developing all scenarios in detail allows the analyst and the users to understand detailed system requirements and will be able to accurately specify requirements. Depending on the complexity of order processing for the different customer sectors, additional systems to be developed would either be a separate system per customer sector or additional system processes for the sectors with different processes from the home sector system. Based on the rich picture, other potential systems that might be developed are a warehousing system, an inventory and stock control system, a sales monitoring system, and a supplier management system. For the Home Sector Order Processing System, further investigation in needed to determine processes for unavailable products or available products but with insufficient quantity to fill customer orders. If products are unavailable, how will reordering from suppliers be conducted? The entire process for inventory and stock monitoring and control needs to be investigated if it will be integrated into the order processing system. For insufficient quantities, will orders be partially filled or cancelled altogether? What happens if order processing

International Monetary Fund Essay Example | Topics and Well Written Essays - 1000 words - 1

International Monetary Fund - Essay Example The International Monetary Fund (IMF) was established in July 1944, under the ‘Bretton Woods System’ which comprised of three international organizations, those were:The International Monetary Fund (IMF): It was established with a purpose of developing International Monetary Cooperation. The International Bank of Reconstruction and Development: This was established with a motive of International Development Assistance and Investment. The International Trade Organization: It was established with a motive to develop International Trade. The above three components of The Bretton Woods System were entertained in the context of war, high unemployment, depression, hyper inflation and high fluctuating exchange rates which effected the global economy in the 1930s (Sykes, â€Å"Organisational Information†).A Brief Overview of The International Monetary Fund (IMF): Membership Currently: 187 countriesManaging Director: Madame Christine Lagarde, from GermanyStaff: 2,470, from 141 different countriesTotal Quotas: US$383 Billion as on 18/08/2011.Loans Outstanding: US$282 BillionTechnical assistance provided: Field delievery in FY 2010 – 192.5 person years.Surveillance Consultations: Consultations concluded for 120 countries in FY 2010 and for 88 countries in FY 2011 as on 11/02/2011 (The International Monetary Fund, â€Å"The IMF at a Glance†).The IMF’s governing body essentially, is the board of governors. Each state is being represented by their respective elected governor (member of the Board of Governor, IMF).

Companies Monitoring Employees Computer Usage Essay

Companies Monitoring Employees Computer Usage - Essay Example ncidences of employees misusing company time surfing the internet, action plans have been introduced in many organizations to help identify employees involved in such activities. For instance, some sniffers on computer usage can show all the key strokes a person has made on a company computer. This can act as the basis for firing employees found to have a habit of misusing company time surfing the internet. Other than reasons pertaining to productivity, there are also other reasons why organizations monitor and control internet usage. A good example includes legal liabilities that may arise due to misuse of technology (Anandarajan and Simmers 144). For instance, an employee may use the company internet to download and distribute pornographic materials. If such materials falls into the wrong hands, the company could be sued for casualness. Sending pornographic materials to colleagues in the workplace could also be considered sexual molestation and the company could also be liable if necessary steps are not taken to address the problem (Anandarajan and Simmers 144). In a nutshell, monitoring and controlling internet usage in the workplace increase productivity and minimizes the likelihood of paying for legal

Autocallable Structured Notes - involving the knowledge of exotic Essay

Autocallable Structured Notes - involving the knowledge of exotic options and portfolio replicating skills - Essay Example With reference to the term sheet, the issued autocallable structured notes however are principal protected which is a significant deviation in the structure of the security since it was originally issued. One issue which is more prominent since the launch of this type of security is its pricing. Pricing models have now proposed a new approach to the pricing of autocallable structured note by incorporating stochastic volatility by taking on the correlation between the interest and equity. Due to the high return offered by these structured notes owing to their inherent structure as they tend to increase in value when markets go down as well as when markets are rising. The reason for the issuance of these investment securities during Oct/November 2007 was because of the fact that due to credit crunch in the financial sector at International Level and resulting volatility in the equity markets resulted in creating opportunities for the investors to engineer instruments which provide a confirmed high return coupled with principal protection. This fact can also be corroborated in the sense that the overall credit crunch in western financial institutions resulted in upward surge in the interest rates hence necessitating a raise in the required rate of return by the investors in the equity markets also. Since these structured notes are structured in a way that they either go in tandem with some benchmarking rates like LIBOR thus any fluctuation in benchmarking rates also pu sh the returns on these instruments in more favorable position for the investors. Apart from that autocallables are considered as yield enhancement strategies. Trading units and size of the issue do not seem to be having any implications on the risk return profile of the investor however it must also be noted that the underlying currency of the asset may have some implications on the value since any changes in the interest rates will have impact on the exchange rates and this may

Mumbais Dabawalahs - A World Class Service Coursework - 1

Mumbais Dabawalahs - A World Class Service - Coursework Example As Annie Leonard has pointed out in her ‘The Story of Stuff’ (2007), 51 percent of the world’s largest economies are those of corporations (Leonard, 3). The case study of the Mumbai Dabawalah’s tiffin delivery service is an excellent example of human endeavour in action. Achieving accurate and fast delivery to over 200,000 hungry office workers every day is no small feat- and that too in an extremely fast turnaround time of twenty seconds of stoppage by the trains-to collection and reversal of the entire process after the lunch break, to reach the dabba home before the worker arrives at the end of the day- is nothing short of phenomenal. With just a code to guide them, the delivery is as unerring as Six Sigma or one defect in a million deliveries (Mullins, 326). When it comes to a question of how to attract and retain the best staff, we have to look at the various theories of motivation proposed by different thinkers and writers over the ages. In ancient times, management used the carrot and stick approach or what McGregor calls Theory X and Theory Y (McGregor, 1960) to get the desired results within the organization-some firms still do. Motivation is anything that induces one to perform or do something. Most basic of these is Abraham Maslow’s Hierarchy of Needs Theory, in which he has defined human needs as being in a ladder or hierarchy from the lowest to the highest points- or from the basic physiological needs of food, clothing and shelter to the higher needs for safety and security, further to esteem needs and ending at the point of self actualization needs, where man has achieved his life purpose through his actions and work (Mullins, 257). Very few of us are fortunate enough to realize this in our lifetimes. Herzberg gives his Two Factor or Hygiene Theory (Mullins, 261) as an explanation on how and what motivates workers based on an actual field experiment that he conducted. He concluded that there were a group of satisfiers and dissatisfiers in every work environment- which could be anything from strict and unyielding work policies or the lack of management attention to the needs of the workers on the negative side, to a fair and equitable wage and hygienic conditions that took into account the health and safety of the workers on the positive side.

Autocallable Structured Notes - involving the knowledge of exotic Essay

Autocallable Structured Notes - involving the knowledge of exotic options and portfolio replicating skills - Essay Example With reference to the term sheet, the issued autocallable structured notes however are principal protected which is a significant deviation in the structure of the security since it was originally issued. One issue which is more prominent since the launch of this type of security is its pricing. Pricing models have now proposed a new approach to the pricing of autocallable structured note by incorporating stochastic volatility by taking on the correlation between the interest and equity. Due to the high return offered by these structured notes owing to their inherent structure as they tend to increase in value when markets go down as well as when markets are rising. The reason for the issuance of these investment securities during Oct/November 2007 was because of the fact that due to credit crunch in the financial sector at International Level and resulting volatility in the equity markets resulted in creating opportunities for the investors to engineer instruments which provide a confirmed high return coupled with principal protection. This fact can also be corroborated in the sense that the overall credit crunch in western financial institutions resulted in upward surge in the interest rates hence necessitating a raise in the required rate of return by the investors in the equity markets also. Since these structured notes are structured in a way that they either go in tandem with some benchmarking rates like LIBOR thus any fluctuation in benchmarking rates also pu sh the returns on these instruments in more favorable position for the investors. Apart from that autocallables are considered as yield enhancement strategies. Trading units and size of the issue do not seem to be having any implications on the risk return profile of the investor however it must also be noted that the underlying currency of the asset may have some implications on the value since any changes in the interest rates will have impact on the exchange rates and this may

Social class Essay Example | Topics and Well Written Essays - 2000 words

Social class - Essay Example In order to understand these factors, it is imperative to begin by explaining the meaning of buyer or consumer behaviour. The main body of the paper will evaluate the role played by different factors in light of neuroscience. â€Å"Consumer behaviour comprises the behaviour patterns of decision units (individuals as well as families) which precede, determine and follow on the decision making process for the acquisition of need satisfying products, ideas and services,† (Strydom, 2004, p.2). On the other hand, McCarty & Perreault (1996) posit to the effect that the needs of the consumers, their motives, perceptions, attitudes, learning abilities and their personality have a bearing on their consumption patterns and buyer behaviour towards certain market offerings. Of notable concern is the fact that the consumers do not live in isolation from others and their buying behaviour is also impacted by factors such as culture and other social factors obtaining in their respective socia l environments. Aspects such as cultural and reference groups, family and the social class system impact on the buying behaviour of different people and these should be taken into consideration by the marketers. The study of buyer behaviour mainly draws from psychology with additional inputs mainly from sociology as well as Economics (Lancaster &Reynolds, 1999). Sociologically, the behaviour of people is shaped by factors such as friendship, love, status as well as self esteem among other factors while psychological factors are mainly concerned with attitude and perception developed by people towards something. There are several reasons why an individual may buy a particular product but the major one is to satisfy different needs as postulated by Maslow’s hierarchy of needs (McCarthy & Perreault, 1996). Before making a decision to buy a certain product, a need must first arise and this need has to be satisfied. This in turn compels the individual to make a decision towards pu rchasing a product that can satisfy the need. According to Lancaster &Reynolds (1999), the buying behaviour of an individual is determined by factors such as perception, needs, motives as well as attitudes which are either directly or indirectly influenced by the individual’s ability to learn. A person first acquires buying and consumption knowledge about a particular product and this stage is mainly referred to as cognition. This process can be attributed to the cognitive theory which posits to the effect that that a considerable amount of learning takes place here due to the fact that the customer comes into contact with a certain product and develops a keen interest in it. Before making a decision to purchase that particular product, the customer first learns about the product to gain more knowledge and insight about it. According to this theory of consumer behaviour, the customer is viewed as a problem solver who first seeks knowledge in order to solve a problem through i nformation gathering. Mental processing is involved where the mind is manipulated in order to arrive at the desired goal. The power of reasoning is central in this process and it can be noted that as human beings we subconsciously learn about something through coming into contact with it. For instance, the buyers can learn about a product like toothpaste particularly Colgate through coming into contact with it since there are different brands. Knowledge about a product is created during the early

Ericsson Headquarters in Cyberjaya: Architecture Theory

Ericsson Headquarters in Cyberjaya: Architecture Theory 1.0 INTRODUCTION Serina Hijjas is a wellknown Malaysian architect and also the director of the Hijjas Kasturi Associates Sdn. She had 20 over years experience in this architecture design field. Serina took over her dad interest in this architecture field as her dad is also an architect , Hijjas Kasturi, the founder of Hijjas Kasturi Associates Sdn. Serina graduated with a Diploma in Architecture in University of Sydney and Bachelor of Science in Architecture from the Barlett School of Architecture in England. She was once an archietctural assistant with the Foster Associates, focuses on masterplan for King Cross for two years after her graduation. Later on, she decided to return to Malaysia and work for Hijjas Kasturi Associates focusing on conceptual design, contract management on retail, office building and commercial. She involved in Masterplan in Putrajaya. Serina Hijjas is the founding member of Malaysia’s Grren Building Index technical Committee, which she is very qualified with her experience and architectural background. The Committee acquires the professional membership of boards of Architects in Malaysia and it corporates with the member of PAM. One of Serina greatest achievement with her company was getting involved with the Putrajaya Masterplan design. Her company also work in many otehr plenty large scale projects such as the Masterplan Core Island Boulevard for Putrajaya and Putrajaya Convention Centre, Ericsson Malaysia at Cyberjaya, Telekom Malaysia Headquarters Building, ASEAN Instisture of Medicine, and much more. She has been very active in the area of Energy Efficiency and suatainability since her formative years of architecture practice in The Fosters, London. Besides getting involved in much of government projects, she has also gave much talk and be a good speaker in giving her speech and talks at various green architectural seminar. There are few awards that she had won during these 20 over years of experience which is the Asean Energy Efficiency Award for Securities Commission Headquarters, Bukit Kiara in 2001, Nominated for the Aga Khan Award for Telekom Malaysia Headquarters in 2004, Exhibited at the Royal Academy Summer Show, Tower Category for Telekom Malaysia Headquarters, 2nd Place International, Dubai National Library Competition in 2005, Asean Energy Efficiency Award for Telekom Malaysia Headquarters in 2005 and being nominated for the Aga Khan Award for Putrajaya Convention Centre in year 2006. ii.Project description The aim of this project is to convey and understanding of architect’s architectural theory through a direct observation and analysis of his projects. Each of the architectural elements in the chosen building will be broken down and matches with the relevant architectural theories. Besides that, analysis of the relationship between architecture and its social, cultural and intellectual context will be conveyed through diagrams and essay. iii. Building Introduction In this essay, the chosen building to be analyzed is the Ericsson RD Building designed by Serina Hijjas, The client of this project is the Ericsson. This building is the headquarter of Ericsson in the Asia country. The budget of this project was RM110million and it completed in the year 2002. Its the home of the Swedish telecommunications giant, is located in the Multimedia Super Corridor, Cyberjaya. This unique building, with a total air-conditioning area of 300,000 sq ft, houses state-of-the-art facilities for RD inventions.The air-conditioning system utilizes the chilled water from the district cooling (primary circuit) and is circulated into the building (secondary circuit) through heat exchangers. The state-of-the-art air-conditioning system installed in this building incorporates the innovative concept of raised-floor technology and precision air-conditioning system. (Effective Cooling Technologies,2006). 2.0 EXTERNAL FACTOR 1- CLIMATE Ericsson Headquarters in Cyberjaya has large overhanging eaves roof to prevent excessive sunlight to enter the building and affect the comfort level of users. The orientation of the building in the site, where the East west part of the building, is covered with long overhang eaves, act as a shading devices. The large overhanging roof at the sides of the building, having like a perforated type of roof, letting the sunlight to penetrates in the external spaces forming an interesting shadows of spaces. Large overhanging roofs at the entrance with full curtain wall creates a grand entrance. There’s also a tree structure roof at the entrance to gives a feeling of welcoming to the users at the same time as a shading device, protecting the users from sun and rain. The interesting roof at the entrance, having the glass on the rooftop, letting light penetrationg and casting light giving a bright and interesting entrance. The central courtyard of the building emphasizes on the penetrating of natural daylight into the spaces whereby the both sides roof having alittle of overhang for shading purposes. Greens, plants and trees were planted on the surrounding of the building to provide good ventilation and comfortable space. Trees planted along the road before turning into the main entrance of the building. The trees provides shades from the hot climate in Malaysia and also function in being green into the building, provides a comfortable and relaxing feeling to the user and passbyer. For good ventilation, cross ventilation and stack ventilation are being used to attract wind into the building. External Wind goes through from the windows towards the stairs forming a stack ventilation, whereby cross ventilation were form when the opposite sides of the windows are also being open, letting through the wind to goes in and out to ventilate the building spaces. 2.1 EXTERNAL FACTOR 2: ARCHITECTURE THEORY CRITICAL REGIONALISM Being a hybrid of Modernism and Regionalism, it embraces yet distances itself from both, aiming to cultivate a resistant, identity giving culture while at the same time having discreet recourse to universal technique (Frampton, 1983, p.20). Critical Regionalists are â€Å"opposed to mindlessly adopting the narcissistic dogmas in the name of universality, leading to environments that are economically costly and ecologically destructive to the human community† (Tzonis, Lefaivre 2003, p.20). Glenn Murcutt-Magney House (1984) Magney House is an example of critical regionalism. The house was constructed the regrowth of vegetation site where it is relatively wild and undeveloped. It has an external room which supports outdoor living out of wind but relatively integrated with the sun and the view. The effect of this space on the plan is liberating-This space act as a overturns of a conventional model of domestic enclosure and posits a much more redefined and spatially diverse alternative.(Metcalf,2012) An influence architecture of this building is by the critical regionalism. For the Ericsson HQ, it adapts the greenary of the site and added more greens, using light material and a more humanic scale to blend with the site and nature, with the influence of climate in providing shadings and ventilation to the building, the Magney house also uses the material on steel and glass as the light structure for the house, integrating with the tropical location. Ericsson HQ integrates with the site where the orientation of the building at the site, having an easy and obvious access towards the building. This is because the location of the building are having the free access from the main entrance of highway. People can easily have a view access to the building from the highway. Easy access from main highway to the main entrance of the building. The site are surrounded by greenery, having a beautiful scene along the road to the entrance of the building. The approach of nature towards the building focuses on the entrance, having a beautiful and grand entrance, having the water features and beautiful plants and trees to show and let people know the entrance of the building. The approach of greens into the building intergrating with the site to express the tropical location. The site are mainly surrounded by greens, therefore,to match back with the site, trees are being planted at the surrounding where it not only function as aesthetic purpose,but also intergration towards the site, act as shading from the hot climate and heavy rain, and gives a nature and tropical feels to the users. The building height also provides a humanic scale and environment landscape design to the site. The design of height of the building doesnt gives a fear and oppress feeling towards the users but a humanic scale, because of less and average height level of building. The materials used are mostly metals and glass. It brings a light feeling as the construction and material used are light, providing a permeability feeling to the users. High glass curtain wall are being used, allowing the natural daylight to penetrates in the building, protraiting a good energy efficiency. Less artificail lighting is neede to enlight the space in the building thanks to the uses of glass. The design are effective in not just providing natural daylight, but also to prevent excessive daylight into the building, overhanging roofs and also metal cladding in the facade are being widely used. The facade having metal cladding that not only gives shades to the internal spaces but also act as a aesthetic value to the facade design that suits the environment. Metal material are a good material as it is suitable to use in Malaysia, where manufacturer of metal especially aluminium are widely found in Malaysia, and is is more environmental friendly material compared to concrete o r bricks. 2.2 EXTERNAL FACTOR 3: TECHNOLOGY AND MATERIAL The material used in the building are mainly glass and metal. It shows a light and modern architecture style through the design, material and technology used. The buidling are energy effiency through the technology used in the building such as the air condition energy sources. The air-conditioning system utilizes the chilled water from the district cooling (primary circuit) and is circulated into the building (secondary circuit) through heat exchangers. The state-of-the-art air-conditioning system installed in this building incorporates the innovative concept of raised-floor technology and precision air-conditioning system. Besides that, glass material used allows penetration of daylight into the building, providing free natural daylight, reduces the uses of artificial light thus cost reduces not only in lighting cost but also in air condition(ventilation) vice. Therefore, it is a good consideration of design and strategy in designing on efficiency of the building and environmental. Framing the view of internal and external. Metal truss roof are used in the building where the lattice truss can support wide cariety of roof system due to excellent strength to weight ratio. It can weigh till span of 40m without need for intermediate support column.It allows the designers to have a greater flexibility when working to optimise internal space. Metal truss roof provides light construction, durable, long lasting, prevent pesticides, and doesnt need finishes. The structure used in the main entrance as a shading devices are known as the trees structure as the structure of support branches out just like a tree. It is also known as umbrella like structure as it opens up like a umbrella. This structure are light and also mainly use as shading devices in Malaysia along the Jalan Bukit Bintang. The advantages of using metal and glass.Metal has a high strength and weight ratio. Thus steel are very suitable for long span building, having high ductility where it has the energy absorbing capacity and will not incur on sudden failure. Whereas glass allow natural light enter the space although it is enclosed. This very reason is the idea behind applying glass materials in wall construction. The energy usage is reduced. Besides that, air conditioning system does not have to function more in order to fully cool an area because glass is a bad conductor. Choosing this two material in the design, it helps to improve not only in the energy efficiency but also environmental friendly and also gives a modern style design. 3.0 CONCLUSION As nutshell, energy efficeincy and sustainable is being practices into the design where the daylight and climate factors are being considered, whereby the influence theory are the critical architecture that integrates and blends well with the location and teh site, and also the material and technology chosen is important. These 3 external factors is what that influences the design and the end product of the building. Where, this building really integrates and though well on. Ms Serina Hijjas has implied well her knowledge on the idea of how to gain a better energy efficciency to helps and improve to provides a better products, things to the client. The thought of using the the chilled water from the district cooling and incorporates the innovative concept of raised-floor technology and precision air-conditioning system is very well thought of. It leads us the younger generation to realize her efford in bringing her practice of sustainability to her design in reality is what we should learned from her. The critical regionalism is greatly transformed and applied into her design well with the site. From this whole assignment, i felt very grateful to have meet such a great and famous architect and learned many thing from her, thorugh this analysis where different types of approach can leads to many different things in a design, where thought of the site and location is very important to blends with the building. Business Plan for Car Kursaal | Entrepreneurship Assignment Business Plan for Car Kursaal | Entrepreneurship Assignment Entrepreneurship  Assignment-Business plan Xue Dong 1.0 Executive Summary Car Kursaal is a local company that will offer auto car wash services for car owners. It will be established in the Christchurch city which will be located on the Riccarton Road and near by Puriri Street. It will has 1500 square meters large which will include two sides of wash bays and four bays will be set up on each side. High quality services will be available to offer not only for location people, but also for travelers who are visiting around the city. The amount of this investment will up to 1 million dollars including rental for place and establishment of materials. Car Kursaal will offer different types of car wash services such as self-clean services, vacuum services, shampoo services and polish services (Midtdal, K., Jelle, B. P., 2013). Customers are able to choose any type they want even though just use one step of car wash (just use water). Car Kursaal has its special characteristic for service sales that customers can choose different models of services for their car wash according to their needs. Absolutely, different types of services have different cost for diverse income of people. Some studies indicate that no one car wash service offer different models of services for car users in Christchurch. There are 300 thousand residents in Christchurch (Love, T., 2011), in addition, there has many international students, workers and visitors in Christchurch. Almost everyone has a car in their daily life. Therefore, the market of this company has highly perspective profits. 1.1 Objectives The amount of sale reach 50 thousand dollars per month. Establish one new site after 1 year running of the first car wash shop. Establish to a concatenate car washing company in Canterbury region in 5 years after the first shop open. 1.2 Mission Car Kursaal is dedicated to providing customers the whole car-care experience and focusing on the different types of services to customers to satisfy all requirements from customers. In addition, it also to providing both of owners and employees a beautiful reward. 1.3 Key to success Car Kursaal will be located on the Riccarton Road which is near to the University of Canterbury, Christchurch Boys High School, Bush Inn Centre and Westfield Riccarton Mall. Although this district has more traffic flow than other districts of the city, this car washing site will has a notable denoter in front of the shop that will be convenient to help people to see the sign. In addition, Car Kursaal will use new equipments and systems to support the services such as staple open wash bay (the overhead design with no floor steel) and Smart 360 technology (providing option for flash dry service that takes no additional time for basic dry which is performed by a rinse and dry in one operation). However, some advertisements will be set up both on daily newspaper and road advertising board. The words â€Å"The home of your cars† will be used for advertisements. 2. Company Summary Car Kursaal is a dynamic company in Christchurch and it will provide different types of car wash services which include self-clean and other auto car wash services in Christchurch city. High quality services and new equipments and systems will be provided for customers. It will has eight car-wash bays to offer vacuum services and polishing services. It will also provide some drinks and food for customers. The owner has been a CEO of a car dealer company for around ten years. During those then years, the owner was running some other business such as night club. 3. Product Description Some different types of services will be provided for customers including Self-clean Car Wash, Shampoo Wash, and Polishing Wash. Self-clean Car Wash will be the simplest service among those services but the price will be the lowest that means customers just cost 8 dollars to wash their cars, but it will limit the wash time they use. It will provide 5 minutes to use the water facilities and 10 minutes to use the cleaning facilities. The second type of car washing ways is Shampoo Wash which is much easier than the first one, the cost of this service will be 12 dollars. Another one is Polishing Wash which will include special step to polish cars. It will be the highest level of those services and the cost will be 16 dollars. On the other hand, the last two ways of auto washing services will provide another option for car drying, just need cost one more dollar to save much time for drying step using flash dry smart system which will be convenient to both of customers and shop owners. 4.1 Market Segmentation This car washing shop will be established on Riccarton district which is near to the University of Canterbury, Christchurch Boys High School, Bush Inn Centre and Westfield Riccarton Mall. There are several different kinds of customers that will be involved in, that are, university students, high school students and their parents and visiting and shopping customers. The larger groups of the prospective customers that who will do the washing services will be shopping customers and university students. The smaller one should be high school students and their parents. Another prospective group of customers will be from car rental company and car deal company. There are many companies engaged in the hire of cars, car tental is generally for a period of days, and the customer has to fulfill certain formalities and sign forms (Hirshberg, I., 1994). They must keep those cars clean before they return them. 4.2 Target Market Segment Strategy Due to the location of this shop, three different markets will be considered by us. The first one is shopping and visiting customers who are shopping in the two malls which is described above. This market will be the most important one because they have finance capability to cost some money to wash their cars when they after their shopping. The second market will be the students from Canterbury University. This group has the largest proportion of all customers because the university has more than 20,000 students which include both of domestic students and international students and most of them may have some savings from part-time jobs or other ways which means they will have some finance support to do car maintain services which include car washing services, but they may not have enough finance to support their extra car expenses compare to shopping and visiting customers. The last market should be high school students and their parents. However, not many high school students have t heir own cars but the prospective customers should be their parents because they have more chances to go car washing shop when they meet their children in high school. For the customers of car rental company, because of the rules which is from car rental company that customers must keep the car clean, those customers have more chances to go a car washing shop to clean their rent cars. 4.3 Market needs The advantages of this business that others does not have are we have different types of car wash ways to offer different types of customers that means they can choose different levels of cost to finish car wash. It will be much convenient to the customers that they can spent less money if they are not in good finance conditions but they want to have this service. As we known, almost all auto car washing sites in Christchurch do not have variable choices for customers and the price are not flexible. That is the reason that Car Kursaal will have the most chances to get the prospective customers if we can offer them different prices because Car Kursaal will offer much cheaper prices for different washing ways. 5.0 Strategy and implementation summary Firstly, the investment will be recorded by management group. The money which is invested will be divided by three, the first part will be used for rental places and decoration, the second part will be used for buy some equipments and system installation, the last part will be used for labor spending. Budgets will be built before the shop establishment and we will prepare additional 10% extra budgets of all the cost in case some emergency during the establishment. Management team also will supervise the whole business when it is running (Yusuf, Y., Gunasekaran, A., Abthorpe, M. S., 2004). Three teams will charge different part of business operation. One is about daily operation, one for equipments maintain and one for finance supervision. Each group will has one team leader and several staff to charge different things and the team leader will in charge of their team and play a role to communicate the manger and other team leaders. One week team meeting will be hold by team leader an d one month management meeting will be hold by manger to track the establishment process. 5.1 Competitive Edge Some petrol station are the competitors such as BP, Mobile because they also offer auto car wash services for customers and they have opened for a long time that some customers are used to go there to wash their cars. Therefore, the price and the special services will be our unique characteristic which is distinctive from other car washing places. Another unique competitive edge is we also offer pick up and drop off service. We will use a systems for communicating information for both of customers and the shop. This system can provid a confirmation or temporary receipt for customers and also can memory for reference when the customer come to pick up (Danel, A. R., Lohrey, D. W., 1989). The most problem should be how to make a reputation. 5.2 Sales strategy A strong advertisement will be used at firstly stage of running this business such as TV advertisement, newspaper and other ways to let customers know what kind of services we can offer them and what are the advantages we have and how much money they will save if they choose go to our place. Also, we will make a cooperation with AA company to give some discount for AA members and to promote our reputation. For people who are not AA member, we will give another discount that provide 5% off per liter after they done 5 times of car wash services. Also, we will offer customers some long-term contracts that is more convenient for both of the company and customers. 6.0 Management summary Refer to 5.0, we can see three different team will in charge different kinds of works. Therefore, team leader of the groups will be the important role for the business. Each team leader will be selected by their working experience, education background. They should have at least college certificate and at least 3 years related working experience. Every prospective employee should submit their CV and give a oral representation for their working experience which include customer service skill, communication skill. Team leader will be paid for average salary plus some achievement awards each month that will depends on the amount of sales. 7.1 Projected profit and loss Thousands of cars are running through Riccarton Road. If 10% of those cars choose our car washing shop to do washing services, the profits will be approximate on 40 thousand to 50 thousand dollars per month. Equipments loss will be the most important one. Also, some long-term staff quit will be another loss for the business. 7.2 Projected cash flow 8.0 Conclusion Car Kursaal will be a modern company to provide modern ways of car wash services to people who are living in Christchurch and who are visiting and studying in Christchurch. 1 million New Zealand dollars will be invested in this project. This shop will take up 1500 square meters and will be located on the Riccarton Road of Christchurch City. This location is near by some education places and shopping malls which is convenient to customers who are living there and going there for shopping. New equipments and new technology will be used in this project. Some excellent people will participate in this management team. Some advertising and promotion will be used for boost this company reputation and the advantages of this company should be the cheaper price and diverse types of washing services. This business will have a brilliant profits in the future. References Danel, A. R., Lohrey, D. W. (1989).U.S. Patent No. 4,803,348. Washington, DC: U.S. Patent and Trademark Office. Hirshberg, I. (1994).U.S. Patent No. 5,289,369. Washington, DC: U.S. Patent and Trademark Office. Love, T. (2011). Population movement after natural disasters: a literature review and assessment of Christchurch data.Sapere Research Group. Midtdal, K., Jelle, B. P. (2013). Self-cleaning glazing products: A state-of-the-art review and future research pathways.Solar Energy Materials and Solar Cells,109, 126-141. Yusuf, Y., Gunasekaran, A., Abthorpe, M. S. (2004). Enterprise information systems project implementation:: A case study of ERP in Rolls-Royce.International Journal of Production Economics,87(3), 251-266.

Essay --

I think that developing leadership in our youth is very essential. Developing leadership skills at a young age will be very beneficial to the person as they get older. They will have something to fall back on and build on from their youth. Leadership will benefit them in everything they do, and help them stand out. Standing out in a positive way will allow them to go much further than someone without great leadership skills. There are many different ways that will help develop you as a leader, and the rewards are endless once you master the art of being a great leader. Next I will explain why it is important to develop these leadership skills. In order for youth to be prepared to work in partnership with adults, they need to develop and/or enhance their leadership skills. Leadership training prepares youth to manage time, work as a team, set goals, start conversations, facilitate meetings, and make effective presentations. Promoting youth leadership development is a great way to promote positive life skills learning. To fully participate with adults, youth also need to be informe...

Essay --

Beech, Anthony R, Leam A Craig and Kevin D Brown. 2009. ‘’A Community Residential Treatment Approach for Sexual Abusers’’, Assessment and Treatment of Sex Offenders: A Handbook. Eldridge, Hilary and Donald Findlater. 349-364. West Sussex, John Wiley & Sons Ltd. This chapter focuses on the Wolvercote Clinic, a positive treatment facility for high risk sex offenders to gain skills to assist them in their rehabilitation process and prepare them for life in the community. The authors acknowledge that it is essential for offenders to be taught skills in recognising and dealing with emotional and physical risk factors, managing feelings, developing social and positive thinking skills as well as sexual fantasy management. The authors argue that without the teaching of these skills in the facility, sexual offenders will find it challenging to reintegrate into the community which could lead to offence relapse. This chapter was useful in identifying key skills that sex offenders must obtain before being released into the community to heighten the chances of success and for that reason it could assist me in my role as a probation and parole officer in my scenario (nine). Brown, Kevin, Jon Spencer, Jo Deakin, 2007, ‘’The Reintegration of Sex Offenders: Barriers and Opportunities for Employment’’, The Howard Journal of Criminal Justice 46 (1) 32-42, accessed 10 March 2014, DOI: 10.1111/j.1468-2311.2007.00452.x This article focuses on the barriers faced by sex offenders, regarding employment, and the anxieties that employers experience when employing sex offenders. The authors address the main barriers of employment, including poor levels of education and skills, employer discrimination, drug and alcohol addiction, lack of family support, an... ...306624X11426132 This article reports on research conducted regarding convicted child sex offender’s expectations and experiences of reintegration into the community both prior and post release. It is noted that the majority of sex offenders interviewed feared their release and struggled to live in society once released. The authors argue that this is a result of simplistic reintegration planning that aimed to manage risk factors rather than promote rehabilitation. The authors acknowledge the need for reintegration processes to consider the requirements of offenders, victims and the community in order to be effective. This article was useful for showing the importance of comprehensive reintegration plans to make the outcome satisfying to the offender and the community and for that reason could assist me in my role as a probation and parole officer in scenario nine.

Why Our Company Should Adopt a Direct Marketing System

Our company, Duetsche computers, has been using retail marketing since its inception in 1985. We want to thank you all the retailers for the commitment you have shown to our company for all that time, to make it a leading supplier of computers and accessories. As you all know, the global market is changing very fast and for us to keep up with our competitors, we need to make several changes. We began by changing our technology and installed more efficient production machine. However, this has not helped to keep us ahead of our competitors. There are so many companies that are eating slowly into our market segment. This is why the company commissioned a research on our marketing strategy, comparing it with the global trend and we have found that we need to change it. From the result that we gathered in our research, most companies have preferred direct marketing as compared to retail marketing. It has come to our realization that we need to know our business well since we know our competitors. Direct marketing is the answer to modern marketing. It is not that we want to sideline our retailers who have supported us for all that time but it’s because we have to answer to the market needs. Marketing is becoming more direct, highly focused and interactive. Direct marketing is more personalized and aimed at individual markets rather than to the mass i.e. aimed at micro markets, who are the customers. According to Andrew R. et al. (2006), direct marketing remains the most effective channel for providing customers with personalized marketing that they prefer. We have found retail marketing very costly to us, and in the end we have been passing that cost to the consumers. This cost is increased by the inventory cost and ware housing cost. We have not been fixing prices for our electronic products and most of you have been selling at different prices. This has placed us at a disadvantage since competing companies sell their products at a uniform price throughout the country. We have also found that, most companies are making the product to consumer specification and that is the direction we want to take. We want to start making customized items as per the customer specification.   We have found it necessary to adopt a production model bases on the model of ‘Just-in-time, build-to-order’ as put forward by James Fulkerson (2003) of Dell Company – United States. This will help us to include new technology to orders placed by the customers. However, we are not to get into marketing alone. We want you to partner with us. We want you to move from you shops and establish a web-based shop. In turn we are going to establish a highly efficient sales team in our marketing department. You shall do the advertising of the product and then customers shall make orders to you. However we shall also partner in advertisement but for us at the company level and you at the distributor level.   The customers shall place order to you and you shall forward your order to the company with the required specification.   We can guarantee to you that, your orders shall be ready with the first five days of placing. The customer should have the orders delivered within the first 7 to 10 days. You shall be paid 8% commission for every delivery you make. This is surely a better method of improving our company sales and in advance your business sales. However it needs all of us to start working serious to maintain the market segment that we have acquired and that is a sure way to move about it. References Andrew, R., Dale, M., William, J. and Lind, T. (2006). Direct marketing in action: Cutting edge strategies. Fulkerson, J. (2003). Hewlett-Packard Saves U.S. $1.27 Million by Streamlining Online Sales Guide Production on 9th November 2007. Woodgrange Technologies Ltd. (2005). Businesses case study. Retrieved from, http://www.business2000.ie/cases/cases_8th/case1.htm   on 9th November, 2007.